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Rebel Strength designs, manufactures and supplies high-quality gym, fitness and strength equipment to suit all needs and abilities.

Image by Christopher Burns

About Us

All of our products are engineered to order in the UK, using 100% British steel and the same industrial machines and welding equipment as used for structural steel and architectural metalwork.

We offer a fully comprehensive, standard range of equipment through our website in which customers have the choice of a vast range of weight options and equipment finishes. In addition to this, customers have the option of further customisation, as well as the offering of a bespoke service in which we produce high-quality products tailored to individual needs and abilities. Find out more about our customisation and bespoke options here.

Based in Essex, we welcome customer visits to our workshop and show room to discuss any special requirements or to simply have a look around our facility to see what Rebel Strength are all about. 

(This is dependent on Covid-19 restrictions, so please contact us)

Our History

Established in 2015, Rebel Strength was born from a passion for the strength and fitness industry, and a need for high quality, functional gym equipment. Founder Andrew Wilby, began manufacturing strongman equipment during his work breaks, whilst working within the architectural steelwork industry. A gap in the market was soon found and our brand was born.


Rebel Strength now has an extensive product portfolio of over 150 standard items, and there are no limits to the equipment that can be made. Having worked with various forward-thinking fitness centres, individual gyms, sporting teams and fitness charities, Rebel Strength is now recognised as a leading UK designer, manufacturer and supplier of strength, fitness and gym equipment.


Founder Andrew Wilby began manufacturing strongman equipment within his work breaks.


January 2016

Started our continued partnership and sponsored Giants Live Britain’s strongest man
June 2016

Partnered with World team championships (Ultimate Strongman)


Outgrew our workshop and re-located to a 1,500 Sq ft manufacturing facility


October 2020

Launched Rebel Strength Apparel

November 2020

Opened our in-house showroom


January 2015

Rebel Strength Essex was created as a Facebook page
October 2015

Rebel Strength Ltd was established
November 2015

Relocated to a 1,200sq ft workshop


Partnered with Steel Warriors. Manufactured and installed the first gym.


Soon outgrew the new workshop and relocated to current 5,000 sq ft workshop